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  • Nicole Ashley

Magic of Story Telling Campaign

On December 29th 2017, Disney Publishing Worldwide announced they will donate up to one million books to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families, during Disney’s sixth annual Magic of Storytelling campaign from today through March 31, 2018.

The Magic of Storytelling campaign's purpose it to inspire families’ imaginations, to spark a lifelong love of reading in kids and bring books to low- income communities across the country!

Over the years Disney has already provided over 61 million books and inspired and exposed so many young lives to a world that awaits them.

Join me and help spread the word about the Magic of Story Telling Campaign. As a teacher at a school in a low income community this cause holds a special place in my heart. I have seen the power of books, These kid thrive for knowledge and that all begins with books. From now through March 31, 2018, consumers are encouraged to activate Disney book donations (up to a total of one million donations across the four different promotions described below) and celebrate the Magic of Storytelling.

Here are a few ways you can do so!

  • One for One Book Donation: Disney will donate one book to First Book for every eligible Disney book purchased at a Disney Store location or participating retailer during that store’s participation window.* In celebration of Magic of Storytelling, Disney Publishing re-mastered a deluxe retelling of one of its most beloved stories, “The Sorcerer’s Apprentice,” which is available as part of this program. (A full list of eligible Disney books and participating retailers is available at *Retail promotion extends through April 30, 2018

  • Share a Shelfie: Disney will also donate one book for every “shelfie” — a selfie photo with a favorite book or in front of a bookshelf — shared on Twitter or Instagram using the hashtag #MagicOfStorytelling.

  • Disney Story Central: Users of Disney Story Central, Disney’s digital reading platform, can download digital books designed for parents and children to read together. Disney will donate one book to First Book for every book read in the app.

  • Magic of Storytelling Sweepstakes: Consumers who are 13 years of age or older can enter the Magic of Storytelling sweepstakes for a chance to win a trip to Aulani, A Disney Resort & Spa in Ko Olina Hawai’i. For each sweepstakes entry, Disney will donate one book to First Book, up to a maximum of one million books across all 2017-2018 Disney Magic of Storytelling book donation promotions. To enter the sweepstakes and for Official Rules and information, visit

You can help and you have until March 31st so what are you waiting for!?

Lets make a Disney difference together!

- Nicole Ashley



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